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Mango

Initial situation:
Mango, a well-established fashion brand, plans to launch several seasonal collections. Each collection is aimed at a specific audience, and Mango wants an individualized online marketing strategy for each collection.
Intervention on part of YOUR NEXT LEVEL:
After conducting a detailed audit and defining brand goals, we create nine landing pages (three for each seasonal collection). Each set of landing pages benefits from a unique marketing strategy. We also optimize each page for SEO and implement a solid SEA strategy, with advertising campaigns specifically targeted for each market segment. Campaign Performance is regularly adjusted, every three days, to maximize their effectiveness.
Results:
Mango is seeing a significant increase in online sales for all seasonal collections. Our analyses help identify the most effective marketing strategies and sales funnels. These results allow Mango to reallocate its acquisition budget more slowly, thereby increasing results even more and validating the effectiveness of the multi-landing page approach.

Ikea

Initial situation:
IKEA, a world-renowned furniture brand, plans to launch several new furniture collections. Each collection targets a different market segment, and IKEA wants a separate online marketing strategy for each.
Intervention on part of YOUR NEXT LEVEL:
After a thorough audit and the definition of objectives, we launch a targeted SEA campaign based on a careful analysis of relevant keywords and competition. We also implement on-page and off-page SEO optimization, complemented by an effective backlinking strategy. Several landing pages are created, each focused on a specific collection or type of furniture, and are carefully optimized for SEO. These pages guide potential customers through a smooth journey, reinforced by targeted advertising on key platforms.
Results:
The combination of SEA, SEO and multi-landing page strategies leads to a significant increase in traffic to new collections. IKEA is seeing an increase in online sales and better visibility on search engines. The conversion rate on landing pages is also increasing, validating the effectiveness of the “Funnel” approach.
Logo Ikea
Logo Prunay Impact

Prunay Impact

Initial situation:
A start-up Studio, incubating several innovative young companies, seeks to strengthen the online presence of its start-ups to attract both investors and customers.
Intervention on part of YOUR NEXT LEVEL:
After a detailed analysis of each start-up, a funnel strategy is put in place to guide visitors through an optimized customer journey. SEA campaigns are launched to target specific niches, while SEO efforts are made to ensure sustainable organic visibility. For each start-up, dedicated landing pages are created, highlighting their USPs (Unique Selling Points). These pages are reinforced with quality content, testimonials, and case studies to enhance credibility. In addition, a retargeting strategy is put in place to re-capture visitors who did not convert during their first visit.
Results:
Our intervention allowed each start-up in the Studio to gain online visibility and increase their reputation, attracting both potential investors and new customers. The attention of potential investors has been captured, as shown by the 30% increase in appointment requests. Retargeting efforts have also paid off, with a 15% reconversion rate for visitors who did not initially convert, while tailor-made landing pages highlighted the unique strengths of each brand.

Convert all clicks into legal customers

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Airbnb

Initial situation:
Airbnb wants to strengthen the trust and commitment of hosts in Spain who rent their homes on the platform.
Intervention on part of YOUR NEXT LEVEL:
After an analysis of the Spanish market and the specific needs of hosts, we developed a targeted marketing reinsurance campaign. This campaign includes educational content about best rental practices, stories from happy hosts, and clear information about the safety and insurance measures offered by Airbnb. Emails and push notifications have been sent to maintain regular contact with the hosts.
Results:
The campaign resulted in a 25% increase in host engagement in Spain in the target area, and a 15% reduction in the dropout rate.
Hosts now feel more confident and better supported to rent their accommodation on the platform.

Ford

Initial situation:
Ford wants to increase customer engagement with its associated services, such as maintenance contracts, warranty extensions, and financing offers.
Intervention on part of YOUR NEXT LEVEL:
We created specific landing pages for each associated service offered by Ford. These pages have been optimized for SEO and integrated into a targeted SEA strategy. At the same time, we have developed personalized user journeys to guide visitors to the services that best suit them. Effective call-to-actions were placed strategically on these pages, and a retargeting campaign was implemented to re-capture the attention of visitors who did not initially respond to the call-to-actions.
Results:
Thanks to this strategy, Ford has seen a 40% increase in appointment requests for its associated services. Retargeting efforts also contributed to a 20% reconversion rate among visitors who did not initially respond to call-to-actions.
Logo Ford
Logo Heinz

Heinz

Initial situation:
Heinz, a well-established food brand, wants to strengthen its brand image and promote a specific product to its community.
Intervention on part of YOUR NEXT LEVEL:
We conducted a market analysis to identify the needs and expectations of the Heinz community. Based on this, dedicated landing pages have been created to highlight the advantages and distinctive characteristics of the product in question. These pages have been designed to be in harmony with the overall identity of the Heinz brand. Retargeting campaigns were also implemented to engage visitors who did not initially interact with the site.
Results:
The strategy led to a significant increase in interactions on landing pages, thereby strengthening the image of the Heinz brand. The click rate on calls to action has increased, and community feedback has been mostly positive, contributing to greater visibility and understanding of the product within the Heinz community.
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Recognized business experts
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Company with headquarters in France
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State-supported business
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